The modern tendency is to go in for anything that promises good health so is vitamin water good for you? Like any other tonic or food supplement on the market, one would have to look at the pros and cons of drinking Vitamin Water which is being touted as the all purpose miracle elixir – a drink that offers instant rejuvenating and hydrating properties. It is a drink that is also said to contain vitamins and minerals.
Vitamin Water details:
Vitamin water was introduced in the market in the year 2000 by Glaceau, a subsidiary company of Cocoa Cola. With an impressive advertising campaign and great packaging, vitamin water soon caught on and has become a popular health drink. The original recipe for the drink – colored sugar water fortified with vitamins B and C, minerals and calcium – has been kept intact by Glaceau who find no need to make changes in the so called miracle elixir. One of the advantages of drinking vitamin water is that it results in an instant boost of energy. This happens because the sugar in the drink is crystalline fructose. Crystalline fructose is a disaccharide that converts to energy because it breaks down easily. Any unused sugar gets converted to fat. So the question to ask is – is vitamin water good for you? There are certainly other ways of getting the right vitamin intake.
Advertising – a powerful key:
Glaceau have used powerful advertising tools to sell their product. Realising the ongoing interest of people desperately searching for health elixirs, the company have focused on needs such as energy and endurance. The vitamin water is packaged in bottles sporting bright , eye-catching colors and the printed text on the labels have been cleverly composed to highlight the benefits of the product. No doubt, compared to drinking a soda or other concentrated juice, vitamin water may prove the better choice. The vitamins advertised in vitamin water are those that any person on a normal diet would obtain from daily food. So is vitamin water good for you inspite of this? It is the strong advertising used to promote the product that have pushed the sales up, especially for people participating in sports and other physical activities. It is consumed by people who use up energy and feel the need of additional vitamin intake.
Go for the tried and simple:
The vitamins contained in vitamin water are chemically synthesized vitamins. If a person feels the need to supplement his or her normal food with additional vitamin intake, this can easily be achieved by purchasing multivitamins over the counter. A drink of normal water and swallowing additional vitamins will have the same health impact on the body i.e. timely hydration. One needs to purchase vitamin water and this does not come cheap. So if ordinary drinking water which is free and normal vitamin tablets can perform the same job in the body, is vitamin water good for you? Why would anyone spend a packet on an alternative just because it is packaged attractively and smartly advertised? Some people may like the sweet taste present in vitamin water, as compared to drinking ordinary drinking water. A squeeze of fresh lime in your glass of water along with a few drops of non-caloric sweetener such as stevia, will satisfy the sweet craving.
Vitamin water is certainly proving itself as a quick fix for those people who feel they require additional doses of vitamins. Vitamin water’s exotic fruit flavors and the fact that it contains fewer calories than a soda drink seemed to have caught on with the public. Aside from the water base, the crystalline fructose ingredient which is a form of sugar is the next most important ingredient. The adding of vitamins to the drink does not have any impact on the sugar content which anyway one tries to avoid in other soda drinks. So if you are really into a health boosting program, first ask yourself is vitamin water good for you?