Vitamin Water happens to be just another soft drink with chemically synthesized vitamins like vitamin B and C, zinc and calcium added to it. So now you can decide on the question “is vitamin water good for you”? Vitamin Water has hit the health tonics market with force and precision. Just by adding vitamins to the drink the manufacturing company, Glaceau (a subsidiary of Cocoa Cola Company) has got the public believing that Vitamin Water is the new elixir of life. The advertising and marketing of this drink gives it an aura of healthfulness that it does not deserve.
Present day society pay a lot of attention to leading healthier lives. From regular exercising to visiting gymnasiums to eating healthy food, everyone wants to jump on the health bandwagon. When Vitamin Water hit the market, because it was advertised as a drink that was full of vitamins and minerals and promised instant energy the sales graph started climbing. Added to the vitamin content issue Glaceau ensured that the visuals with regard to packing and advertising of the product were also strong enough to attract the public eye. Bright colorful bottles, with well scripted labels touting the benefits of the drink are used to contain the Vitamin Water. The exotic fruit flavors are also advertised, as is Vitamin Water’s advantage over drinking a soda or fruit juice. But what cannot be changed is the fact that this drink is basically sugar water loaded with chemical vitamins. The sugar content in the drink cannot be minimized or undone with the presence of vitamins. In fact if the label on the bottle is carefully scrutinized it will reveal that apart from the water content which is the main ingredient, crystalline fructose (or sugar) is the next most prominent ingredient. This form of sugar is a disaccharide which breaks down and quickly converts to energy. The unused sugar calories in the drink get converted to fat. Keeping this in mind, is vitamin water good for you?
Why Vitamin water?
Convincing the public that vitamin water is a healthy drink and better than soda and juices has not been a difficult task. The benefits of the drink are limited though. If a person is in need of additional vitamins in his or her diet, the same can be obtained from over-the-counter multivitamin tablets. Also, most people get their quota of vitamins needed for healthy bodily functioning from a good and balanced diet. Is vitamin water good for you, then? For hydrating the body a glass of normal water would be more beneficial. Perhaps a few drops of fresh lime could be added, and to give it a sweet flavor, a few drops of stevia, which is a non-calorie natural sweetener. This combination would literally cost you nothing as compared to regular purchasing of vitamin water which is somewhat highly priced.
Vitamin Water has made forays into the health market with its promise for healthy, rejuvenating and hydrating body functioning. From features of endurance to energy, the manufacturing company spared no means to advertise the product. The health-conscious section of society lapped it all up. But if one were to go a bit deeper and look behind the façade of color, smart text, and fruity flavors, the clay feet might rise up to meet you. The fact remains that drinking a bottle of vitamin water would be equal to drinking a bottle of sugar water. Then – is vitamin water good for you? It should not be a difficult decision to make. Would you prefer to spend around $400 a year buying a fancy bottle of sugar water regularly, or would you rather get your intake of vitamins from the tried and tested sources and spend just what is required.