Is vitamin water good for you? That is the question that needs to be looked into. Cashing in on the health fads of modern day living, Glaceau, a subsidiary of Cocoa Cola company introduced Vitamin Water on the market in 2000. With both young and old looking for ways and means to lead healthier lives, the introduction of a vitamin water as a replacement for drinking other sweet drinks such as sodas which contain sugar and calories was welcomed.
What is vitamin water?
Like the name suggests, vitamin water does contain chemically synthesized vitamins such as vitamins B and C, as also zinc, calcium and a few other minerals. These are vitamins and minerals which a normal person would like to include in his or her diet. On the flip side vitamin water is water filtered through reverse-osmosis with a sweetener content and coloring also added. Because the sugar content is a disaccharide of crystalline fructose it gets speedily broken down inside the body resulting in a boost of energy. A popular plus mark when consuming vitamin water. The bottom line however is that vitamin water is nothing but fortified sugar water. So is vitamin water good for you? You need to check out the pros and cons before making a decision.
Marketing Strategy:
The company Glaceau seems to have hit upon the right time and reason for introducing vitamin water. An increasingly health conscious public are always looking for ways and means to stay fit by healthy eating and exercising. The success after introducing its vitamin water product on the market has been so great; Glaceau has retained the original recipe of this product, finding no need for upgrade or change. Instead, the vitamin water is bottled in pleasing colors, with catchy flavor names such as Energy, Essential, Focus and Endurance. The advertising text also acts as a great product pusher, positively advocating the product. The question arises “Is vitamin water good for you”?
A mental game:
With the strong advertising, packaging and vitamin benefits being attributed to the sale of vitamin water, the product has been well received by the public especially in the field of sports and other physical activities. The question of is vitamin water good for you seems to be relegated to the background when pitted against the drawbacks it may have. For sure, as against consuming a bottle of soda or juice, drinking vitamin water may be more beneficial. The vitamin content, appealing fruit flavors and colorful advertising are a great draw. But the drink still contains a good few calories. Facts reveal that a bottle of vitamin water may contain as many calories as a soda can half its size. Another point to keep in mind is that buying a bottle of vitamin water can prove costly, especially if done on a regular basis. Taking into account that most people who eat normal healthy food and so get their required intake of vitamins and minerals, what the body actually requires is proper hydration. So why spend a bomb on purchasing a health drink which may or may not benefit the needs of your body? Drinking normal water with a mix of regular vitamins you may require would be the ideal choice. If your tongue craves for a sweet element in your drink, perhaps a fresh lime juice with a few drops of any non-caloric natural sweetener (such as stevia) could be the answer.
Conclusion:
There is no doubt about the lure vitamin water has when it comes to health benefits. As compared to drinking other sodas and juices which are loaded with calories and sugar, vitamin water definitely has an advantage. But to answer the question is vitamin water good for you that will purely depend on how you look at such benefits and the impact they may or may not have on your body.